Commissions at Risk provides real estate professionals with a look at the technology about to be released that will change their business forever; and the ways in which a real estate professional can modify his or her business to adapt to the technology about to hit the mainstream. Real estate professionals are already competing with low cost and flat fee brokers in the new Internet marketplace.
Commissions at Risk explains to real estate agents, mortgage brokers and other experts' what will be needed to survive in a world about to be turned upside down by significant advances in technology and newly introduced standards that most are unaware of, including low cost and flat fee agents and brokers.
Real Estate Professionals have done well adapting to technology that enabled their business; however the new breed of technologies being deployed will change all of this. No longer will the technology be focused on how to help real estate professionals conduct business more efficiently and with better customer service, but rather it will directly compete with the real estate agents and mortgage brokers.
No book on the market today educates real estate professionals on technology that is about to enter the online world, the turf war between traditional and Internet-based models, and the drastic shift occurring online. We can expect to see an entirely web-based model where consumers can buy and sell real estate completely online. Mortgage brokers are in a similar situation; new technology promises to replace them entirely with complete online loan services. Changes will impact nearly 4 million professionals if they do not get their business plan ready for the next wave of technology. | |
Commissions at Risk gives the real estate professional step by step advice on how to be prepared for the coming changes and helps consumers understand technology that will help them make the most of their business.
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